VISUAL IDENTITY . ILLUSTRATION
Named after the nearby mountain, Croiscrag was originally built in the 15th century. The property has been extensively refurbished to celebrate its long history and reflect its natural surroundings. I worked with the owners to develop the brand to launch their hospitality offer.
The renovated cottages blend art, crafts and antique pieces with design classics and modern items. It was important to the owners that this approach was reflected in the visual identity. I brought that to life in the graphic assets which include a set of hand-painted illustrations I painted, and through the creative direction I defined and briefed for the photography.
CROISCRAG
CAPTURING THE SCOTTISH HIGHLANDS
I defined an image style designed to capture the spirit of the place. The creative direction balanced the vast and rugged surrounding wilderness with the peaceful, design-led interiors of the property.
HAND-PAINTED ILLUSTRATIONS
I created a set of hand-painted illustrations to enhance the sense of craft that the owners wanted to emphasise in the identity. Using brush and ink, I painted a series inspired by the flora and fauna of the Scottish highlands.
COLLABORATORS
Photography: Alexander Baxter
Strategy & copy: Giorgio Rondelli